Amiplex Enrich Blonde Toning Shampoo is prescribed for blonde and grey shades to ensure optimal condition. Scientifically formulated to gently cleanse and tone while its nourishing properties strengthen and promote healthy hair structure. Enriched with keratin, amino acids, anti-oxidants, Jojoba, Aloe and Almond Oil. It’s like a healing health cocktail for your hair. VEGAN.